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a more accurate measuring cup
An ex-Google engineer with a passion for cooking
created the first and only mathematically optimal measuring cup
— and that means better results for every recipe.
Out of stock. Learn when more are available:
Euclid’s patented shape makes it the first and only measuring cup to measure small and large amounts with equal accuracy.
That’s something no traditional or conical measuring cup can do.
* error if you overshoot the line by 3mm
Recipes are all about ratios, so consistency matters.
Euclid’s accuracy across any amount benefits all kinds of cooks, whether you’re a super-careful measurer or your style is pour-and-go.
Euclid’s secret is in its patented shape.
By maintaining the same ratio of surface area to volume at each measurement line, it keeps accuracy consistent across amounts.
Traditional Measuring Cups
… have a surface area that grows relative
to the volume, causing inconsistency
… maintains consistency with a unique
shape, keeping the surface area
and volume in constant proportion.
… printed on the cup
embodies our mathematical essence:
a constant ratio of surface area
Euclid is made in the USA of BPA-free Tritan plastic. It is durable, dishwasher safe and kid-friendly with its comfortable grip and easy-pour spout. Euclid measures up to 1 cup, 16 fluid ounces or 250 milliliters.